To The Point Marketing System has invited the WHC to be one of their very first nonprofit partners. The Exeter, NH based marketing communication services company recently launched a fundraising division and pledged that 1 out of every 10 non-profit clients will be pro bono.
“We are thrilled at the opportunity to work with To The Point,” says Executive Director, Lisa Henderson. “We have a great story to tell about how we are improving the climate for workforce housing. But like many small nonprofits, we’ve struggled to get the word out. By tapping into the power of ‘new media’, we will strengthen our relationship with our members and other supporters.”
Having built successful marketing campaigns for commercial companies, To The Point has expanded their services to help non-profits raise funds in a tight economic and beyond. Owner Mary Alice LaPoint experienced rapid client growth over the last three years and was eager to give back. She recently launched a new fundraising division and pledged that 1 out of every 10 non-profit clients will be pro bono. In the first year alone, that will be $15,000 of free services.
“Our goal is to make all of our non-profit clients very easy to find and very, very easy to donate to. We are going to build and run their on-line fundraising campaigns, we are going to design and maintain a substantial email campaign, we are going to build and maintain their social media tools like Facebook and Twitter, and we are going to design, build and maintain their blog where they can tell their own story. All of this will result in significantly improving their search engine placement, and certainly their donation levels,” says LaPoint.
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